Campbell’s Chunky x Pabst Blue Ribbon is officially on the menu. The two iconic brands have teamed up to launch a limited-edition line of beer-infused soups, now available exclusively at Walmart just in time for fall. This flavorful duo includes ‘Beer Cheese with Potatoes & Chorizo’ and ‘Beef, Bacon & Beer Chili with Beans’ — both infused with the malty taste of Pabst Blue Ribbon for a hearty, crave-worthy twist on comfort food.

To celebrate, the brands will host a dive bar takeover at Ray’s Bar in New York City on August 21, featuring first tastes, collab merch, and caricature art. A nationwide food truck sampling tour kicks off September 3, bringing soup-lovers a hot spoonful of the action.

‘Our fans love bold, unexpected taste experiences,’ said Campbell’s Chunky Senior Brand Manager Ryan Pawling.

This partnership signals an increasingly playful turn in brand collaborations, blending nostalgia and novelty to attract Gen Z and millennial shoppers. It strengthens in-store excitement and delivers cultural cachet beyond the soup aisle.

Image Credit: Campbell’s Chunky x Pabst Blue Ribbon