Rosé popsicles headline a playful summer release from Meghan Markle’s lifestyle brand As Ever, launched just one day after the swift sellout of its 2024 Napa Valley rosé. The frozen treats align with the brand’s botanical aesthetic and low alcohol focus, creating buzz among fans of its warm weather style. The wine’s blend of stone fruit, grapefruit, hibiscus, and thyme has been praised for its balance and structure, giving the celebrity label both charm and substance while reinforcing its connection to seasonal indulgence.

The popsicles join As Ever’s growing range of offerings including herbal teas, baking mixes, and preserves, and hint at a forthcoming raspberry spread quietly teased on the brand’s site with a “coming soon” label. Their arrival underscores the brand’s ability to extend a single successful product into new formats, keeping attention high and demand constant. Whether they melt before selling out again remains to be seen.

Image Credit: As Ever