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Mountain Dew Baja Midnight is Taco Bell’s first-ever permanent flavor expansion of Mountain Dew Baja Blast, offering a purple twist on the tropical lime flavor fans have been obsessed with since the original’s launch in 2004.
Thanks to fans, the bold and refreshing Baja Blast has gone on to become “a cornerstone of the Taco Bell experience,” according to Taylor Montgomery, Chief Marketing Officer at Taco Bell. This all-new twist on the iconic flavor experience builds on the instantly recognizable essence of Mountain Dew Baja Blast with passion fruit flavor and an unmissable Taco Bell purple color.
Mountain Dew Baja Midnight officially debuted on nationwide menus on August 14th with a limited-time, icy and refreshing Mountain Dew Baja Midnight Freeze.


