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PepsiCo has announced the nationwide expansion of DRIPS by PEPSI®, a crafted specialty beverage line now featured at Regal Theatres. Initially introduced earlier this year in select cinemas, the program has quickly gained momentum and is currently available in 60 Regal locations, with plans to expand to an additional 200 theaters this fall. This growth reflects increasing consumer demand for unique, experiential beverage offerings that complement the moviegoing experience.
Building on this momentum, DRIPS by PEPSI® blends well-known PepsiCo products with innovative additions such as boba pearls, cold foam, and floating cotton candy. These elements not only create a distinctive layered flavor but also add visual appeal, making the beverages an engaging part of the overall cinema visit. By merging familiar favorites with unexpected textures and garnishes, the concept reimagines traditional concession stand offerings.
Currently, the lineup includes ‘Pepsi® Cherry Boba Burst,’ ‘STARRY® Dragon Fruit Blast,’ and ‘Tropicana® Cotton Candy Lemonade.’ Together, these beverages offer moviegoers a visually distinctive and flavor-forward refreshment experience.
Image Credit: PEPSI®


