McVitie’s Jaffa Cakes Yuzu Lemon are the latest limited-edition flavor variety of the iconic snack cake that are crafted with Asian cuisine in mind to achieve a hybrid treat experience. The snack cakes come in the familiar format of the original Jaffa Cakes, but are infused with a yuzu-flavored jelly as a nod to the popular Asian citrus variety. The cakes thus have a lighter, citrus-forward taste and texture that will work well for new and existing fans alike to try out.

Marketing Manager for Jaffa Cakes at pladis UK&I Jessica Woolfrey spoke on the McVitie’s Jaffa Cakes Yuzu Lemon saying, “Jaffa Cakes have always been a firm favourite, and the new Yuzu Lemon flavour taps into a trend that’s captured foodie tastebuds everywhere. Punchy and refreshingly tangy, it’s a daring take on the original that is set to surprise and delight Jaffa Cake fans. As demand for bold flavours continues to grow, this launch presents an exciting opportunity to drive incremental sales and attract flavour-seeking shoppers.”