Martha Stewart and her dermatologist, Dr. Dhaval Bhanusali, co-created Elm Biosciences, set for a launch in September that will share skincare for living and aging well. The first products from the new brand will include the A30 Elemental Serum and the Inner Dose The Daily Skin Supplement, and together, they form a “breakthrough first-of-its-kind system to support skin longevity and redefine what it means to age with intention.”

Longevity is becoming a key wellness goal, with adults retiring their search for quick-fix “anti-aging” products in favor of solutions for looking and feeling healthier over time. This mindset is driving the demand for complete skincare systems, like the one set to debut from Elm Biosciences, that support the body both internally with supplements and nutrition, and externally with targeted topical treatments.