Pringles Ghost Pepper Ranch snack chips have been announced by the brand as a product that responds to increasing consumer calls for spicy flavors with a twist. The snack chips feature the signature stacked format of the original and sees each piece covered in a ghost pepper seasoning with hints of creamy ranch throughout. These tasting notes combine to achieve a spicy taste profile that isn’t overwhelming to work well for consumers who might be on the fence about heat or who are simply seeking out something unexpected.

Pringles Ghost Pepper Ranch snack chips have a medium heat level to make them a true crowdpleaser and have made their debut at Kroger banner stores, but could be heading to additional retailers in the near future.