Verallia UK introduces Vista, a novel packaging solution harnessing the power of 100% Post-Consumer Recycled (PCR) glass.

Sourced from discarded bottles, windshields, and other reclaimed glass, Vista transforms what was once waste into high-quality packaging. The first brand to adopt this circular solution is York Gin, which is now using Vista in its latest bottle design.

The launch of Vista underscores Verallia’s broader goal of reducing environmental impact across its operations. Many of the company’s facilities already recycle all of their internal cullet (waste glass from production) and prioritize the use of glass recovered from consumers. By giving a second life to materials that would otherwise end up in landfills, Vista offers a more climate-conscious alternative for brands seeking to lower their packaging footprint.

Image Credit: Verallia UK