Más+ by Messi, the athlete-backed functional beverage brand, has announced the expansion of its product portfolio with the launch of ‘Greatest Grape,’ a new flavor designed to meet the evolving preferences of health-conscious consumers seeking both hydration and taste. This latest addition introduces a vibrant grape profile, marked by a sweet aroma and a refreshing, fruity character that aims to balance functionality with sensory appeal.

Formulated with a blend of electrolytes, essential minerals, antioxidants, and vitamins, Greatest Grape is positioned as a beverage suitable for everyday hydration. It contains “no artificial sweeteners, colors, or caffeine, and relies on natural flavorings to deliver a clean and satisfying taste experience.”

Informed by the emerging consumer trend of “newstalgia,” the desire for nostalgic flavors reimagined for modern wellness standards—this grape-flavored innovation combines familiarity with contemporary nutritional expectations. The brand also announced plans to expand distribution of the new flavor to additional major retailers later in the year.

Image Credit: Más+ by Messi