Ahead of International Cat Day, Whiskas is continuing its Purradise campaign with an immersive pop-up experience in London, celebrating the special bond between humans and cats. On-site, there are interactive zones to discover, such as Aroma Island for exploring cats’ sense of smell or Gravy Lake for feline-themed treats.

Inspired by insights that report a third of cat owners (35%) say cats are easier to understand than humans, and four in 10 (41%) value their cats more than people, Purradise appeals to people who are passionate about their feline companions. The in-person event also incorporates the Whiskas Personality Quiz, designed in partnership with the Waltham Petcare Science Institute, to help cat parents better understand and fulfill their pets’ needs.