1911 Established Distillery’s comprehensive brand refresh includes redesigned packaging and a new flavored vodka expression — the Loganberry Vodka. The New York-based spirits producer collaborated with design specialists to create a more contemporary visual identity for its product line, utilizing direct-to-glass printing technology to achieve a clean, vibrant aesthetic.

1911 Established Distillery’s Loganberry Vodka pays homage to a regional fruit that is a favorite among locals. The loganberry is known to be a hybrid of raspberries and blackberries accidentally created in the late 19th century. This expression is sure to offer cocktail enthusiasts a unique flavor profile that blends tart and sweet notes.

In addition to the packaging overhaul and the Loganberry Vodka, 1911 Established Distillery also launched a branded Social Club, which has limited availability and targets dedicated spirit connoisseurs.

Image Credit: 1911 Established Distillery