Wave Kids is the first water brand specifically designed for young consumers. The product addresses a common parental challenge — that of encouraging water consumption when competing against flashy, sugary alternatives. The brand does this through clever packaging innovations that make hydration interactive and engaging. Founder Shelly Garg developed the concept after observing how beverage marketing often prioritizes appeal over nutrition for children.

Wave Kids’ standout feature involves color-changing can designs that respond to environmental stimuli, with one variant reacting to sunlight and another to temperature changes. The nuance-shifting properties will certainly capture the attention of children as they transform an everyday necessity into an exciting experience. The artwork on the packaging was also created by children. The 8.4-ounce aluminum cans contain plain water without additives.

Image Credit: Wave Kids