Once upon a streaming era, there lived a Duchess who traded tiaras for trademarks and palaces for product launches. Meghan Markle, once of royal headlines, now walks among us, flavored water in hand, deal with Netflix in tow, and a brand voice so soothing it could narrate a breakup without tears. But just when people thought she had moved on to quieter pastures, As Ever reminded everyone: this Duchess still gets birthday tributes in lowercase chic.

While the monarchy hit snooze on her big day, Meghan Markle’s brand hit post, delivering a birthday tribute with the emotional depth of a poem and the lighting of a lifestyle shoot.

Meghan Markle’s birthday post delivers brand serenity with a side of silent flex

Meghan Markle turned 44, and while the royal side of her contacts list stayed on Do Not Disturb, her As Ever brand did not miss a beat. The official account posted a calming black-and-white photo of the Duchess with the caption: “She pours her heart, vision & magic touch into every detail… today, we raise a glass to her!” The vibe? Very Dior perfume ad meets business memo written in glitter ink.

Just as Meghan Markle blew out 44 metaphorical candles, As Ever conveniently uncorked some literal rosé. A fresh vintage of Napa Valley Rosé was announced for restock, a casual cheers in commerce form. But the toast did not end there. Fox News Digital, never known for whispering, reported that Meghan Markle is negotiating to extend her Netflix partnership. Birthday wishes and billion-dollar talks, because apparently, astrology works better when you own a wine label.

While this year poured rosé and renegotiations, Meghan Markle’s 40th birthday was less Napa, more Notion board, with mentorship marathons, celebrity Zooms, and a Pinterest-worthy plan to rescue capitalism in heels.

When Meghan Markle turned 40, she branded a cause

Meghan Markle has always leaned more into corporate girlboss energy than the royal balcony wave. For her 40th birthday back in 2021, she launched an initiative to help women return to work post-pandemic, because if capitalism must persist, at least let it be feminist. It was called 40×40 and involved celebrities donating 40 minutes of mentorship. Think charity, but sponsored by a shared calendar invite and motivational quotes in soft serif fonts.

The 40×40 project also came with a comedic video featuring Melissa McCarthy, and a surprise cameo from a juggling Prince Harry. Sadly, like many quarantine hobbies, it fizzled. The initiative may have fizzled, but the message echoed: Meghan Markle launches, the internet spirals, and the royals scramble. Goodwill remains her sharpest currency, and on this birthday, both tarot decks and business plans seemed to deal her the winning hand.

What are your thoughts on Meghan Markle’s birthday branding, wine drops, and Netflix chess moves? Let us know in the comments below.