The Denim Cowboy campaign film serves as both a culmination of the year-long initiative and a launch platform for the BEYONCÉ X LEVI’S® collaboration, which produced a capsule blending nostalgic Americana with modern cultural relevance. Directed by acclaimed filmmaker Melina Matsoukas, the 90-second cinematic piece reinterprets classic Levi’s advertisements from the 1980s and 1990s. Simultaneously, the brand is introducing new denim silhouettes designed specifically for its partnership with Beyoncé. Central to the collection are two standout pieces — a bedazzled Western Crystal ’90s Shrunken Trucker jacket and the innovative 501® Curve jeans, which reimagine the traditional straight-leg design to accommodate curvier body types.
Image Credit: BEYONCÉ X LEVI’S®
