Marine Serre’s Fall 2025 campaign, which is aptly titled ‘Heads or Tails,’ presents a sophisticated exploration of feminine power through a cinematic lens. Drawing inspiration from mid-century and 1980s femme fatale archetypes, the visual narrative unfolds in a Parisian Haussmann apartment at dawn.

The strength of Marine Serre’s Fall 2025 campaign lies in its nuanced juxtapositions of convention and rebellion. This can be observed through the combination of classic Parisian signifiers like pearls and sailor stripes with avant-garde styling. The dawn setting and Nouvelle Vague-inspired cinematography craft an atmospheric world where power dynamics in romantic relationships appear subtly inverted, presenting female agency as both effortless and intentional.

Signature accessories anchor the collection’s commercial appeal. The debut of the Aurora bag and the reinvented Moon print pieces are noteworthy as they demonstrate the brand’s evolving design vocabulary while maintaining recognizable house codes.

Image Credit: Marine Serre