Activia has unveiled its limited-edition ‘Activia Glow-Up Bags’ as part of the ‘Gut Glow-Up’ campaign, a science-based initiative promoting gut health and overall wellness. The campaign features Dr. Amy Shah as Activia’s first Gut Glow-Up Guru, who highlights the benefits of prioritizing digestive health.

In celebration of its 20-year legacy, Activia is partnering with Disney’s upcoming film, Freakier Friday, in theaters August 8. As such, the Activia Glow-Up Bags include curated items for a red carpet-inspired experience, along with movie tickets.

Additionally, Activia is refreshing its brand with updated recipes using simpler ingredients, modern packaging, and the launch of Activia Proactive. This new yogurt contains “billions of live and active probiotics, 10 grams of protein, and 3 grams of prebiotic fiber per serving, aimed at supporting a healthy gut.” Together, these efforts reflect Activia’s commitment to innovation and its ongoing leadership in the probiotic yogurt category.

Image Credit: Activia