Delevingne fronts the campaign, bringing her signature edge, confidence, and cultural relevance to a visual narrative that reflects the evolving identity of the brand. The collaboration sets the stage for what Topshop defines as a bold new era, reasserting its position within the modern fashion landscape.
Central to the relaunch is a 30-piece capsule collection co-curated by Delevingne. The collection features “tailored silhouettes, reimagined denim, and statement outerwear, all delivered in a monochromatic palette with accents of avocado green.” Highlight pieces include “a faux shearling coat, an ‘80s-inspired PU jacket, and modern iterations of Topshop staples such as the Joni and Jamie jeans, updated for a new generation.”
Image Credit: Topshop