Mental wellness company Amare launched Skin to Mind, a new skincare brand that uses neurocosmetics to settle the nervous system and support mood management.

The line debuted with three products that tap into the power of HuG Cell, a proprietary custom cell technology featuring Rhodiola plant cells. The OptiMIST Awaken + Glow Facial Mist instantly refreshes dull, tired skin and promotes feelings of optimism and harmony with a spritz. For daytime, the NeuDay Brighten + Revitalize Serum is one to reach for to support the skin barrier, as well as feelings of balance and clarity, and the NeuNight Restore + Renew Serum inspires calm in the evenings.

As interest grows in the connection between skin health and mental well-being, more consumers are seeking products that address both visible concerns and the deeper mind-skin connection for holistic self-care.