The sweet and spicy (AKA swicy) flavor profile is reaching peak popularity and quickly catching the attention of shoppers seeking out new ways to try it out, which is what we’re seeing with the new Trader Joe’s Hot Honey Popcorn. The private label snack product from the grocer starts off with buttery popcorn covered in a honey power alongside cayenne pepper, which combine to deliver sweetness and spiciness in every bite. The snack comes in bags with 198-grams and is priced at $2.99 to give it a cost-effective profile for shoppers to feel confident about picking up.

The Trader Joe’s Hot Honey Popcorn is being promoted by the brand as being best for serving alongside some of its additional snacks for a holistic snacking experience.