Livinguard Technologies has launched a pioneering solution to one of the textile industry’s most persistent environmental challenges—microfiber shedding. As synthetic fabrics become more common, the release of tiny fibers during everyday use and washing has led to increasing levels of pollution in water systems and the broader environment.

To address this, Livinguard has introduced Better Fresh, a breakthrough textile treatment that tackles the issue at its source. This innovative technology can “reduce microfiber release by up to 80%, while also delivering long-lasting odor control, offering a practical and sustainable benefit for both the environment and consumers.”

Developed over 15 years of dedicated research, Better Fresh is powered by a proprietary chemical formulation that has been independently tested for safety, environmental impact, and performance. By combining functionality with eco-conscious design, Livinguard is helping to reshape the future of textiles through cleaner, smarter fabric technology.

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