Lay’s Argentinian Style Steak potato chips have made their debut as a new snack product created with the approval of soccer superstar Lionel Messi for avid snackers to try out. The product consists of Lay’s signature snack chips that are thin and crispy, and have been covered in a seasoning blend that’s inspired by the signature taste of Argentinian-style steak. The snack chips are making their debut in a special edition pack featuring Messi himself and come as a logical collaboration given Messi’s Argentinian heritage.

Lay’s Argentinian Style Steak potato chips are a limited time offering and build on Messi’s continued collaboration with Lay’s, which was first launched last year with a soccer-themed campaign to help excite new and existing fans alike.