PopUp Bagels and Mike’s Hot Honey have debuted a mouth-watering limited-time summer menu featuring two specialty cream cheese spreads that blend sweet and spicy flavors. Available for one week across all 13 locations in the Northeast, the collaboration introduces Hot Honey Butter and Extra Hot Honey Peach Schmear — two exclusive combinations that bring together PopUp Bagels’ signature bagels with Mike’s distinctive chili-infused honey. This marks the first official collaboration between the two contemporary brands, which share similar origin stories as artisanal food startups that gained cult followings through quality ingredients and innovative flavor combinations.
The partnership between PopUp Bagels and Mike’s Hot Honey will undoubtedly capture immediate consumer attention as it capitalizes on the growing popularity of sweet-heat flavor profiles that have been dominating the industry, both online and IRL.
Image Credit: PopUp Bagels and Mike’s Hot Honey