There are countless lip balms on the market, ranging from those that enhance shine and add a glossy finish to others specifically formulated to deliver deep, long-lasting hydration—and VIOLETTE_FR’s Balm Amour is a beauty innovation promising “a new kind of care for your lips.”

Water is a common ingredient in beauty products but just because a formula includes it doesn’t mean it is inherently hydrating. In preparation for its upcoming product launch, VIOLETTE_FR is educating its community on transepidermal water loss, and how quick-fix balms may be doing more harm than good. Some lip products can disrupt the skin’s natural moisture balance, causing water to evaporate more quickly and lead to increased dryness and discomfort over time.

Balm Amour is a waterless formula that uses large-molecule occlusives like butters and waxes that form a thicker barrier on lips for real care and lasting comfort.