Empyrean Brewing Co. has undertaken a comprehensive redesign of its Core Legends beer series packaging. The move sees the introduction of refreshed label artwork that creatively reflects the established flavor profiles that customers have come to expect from the company.
The Core Legends visual overhaul represents a strategic evolution of the brewery’s brand identity. The project blends Empyrean Brewing Co.’s 35-year heritage with contemporary design aesthetics to better convey its ‘Pursue the Brew’ philosophy. Drawing inspiration from both physical locations and sensory experiences, each beer label now tells a more vivid story — from Scotland’s Old Man of Storr featured on the Burning Skye Scottish Ale to the earthy tones representing Third Stone Brown Ale.
This artistic direction stays true to the brewery’s founding concept of exploration and discovery, originally derived from the celestial notion of ‘The Empyrean’ as a paradisiacal destination.
Image Credit: Empyrean Brewing Co.
