Under Armour has announced a new partnership with the Savannah Bananas and Coach RAC, a prominent figure in the team’s growing popularity and digital presence. This collaboration reflects Under Armour’s broader effort to connect with emerging sports personalities who are reshaping traditional athletic culture through entertainment, accessibility, and community engagement.

Coach RAC, a former professional baseball player, has built a strong online following, “nearly 2.5 million across various platforms by showcasing athletic skill through creative performances, including backflip catches and choreographed routines.” In addition to his social media influence, he operates a growing youth baseball camp program, focusing on creating a more inclusive and joyful approach to the sport.

Through this partnership, Coach RAC will serve as a Brand Ambassador for Under Armour, wearing UA cleats during appearances and contributing to branded content and outreach initiatives. Ultimately, this collaboration underscores Under Armour’s interest in supporting athletes who are helping evolve the perception and experience of modern baseball.

Image Credit: Under Armour