method has launched ‘pa’l recuerdo,’ a dynamic 360-degree campaign that celebrates its role as the exclusive body wash and hand wash sponsor of the Bad Bunny No Me Quiero Ir de Aquí residency in Puerto Rico. Aimed at Latin and South American consumers, the campaign reimagines everyday bathroom moments as rich expressions of “identity, connection, and cultural pride.”

At the heart of the campaign is a first-of-its-kind activation at El Coliseo de Puerto Rico. Here, method transforms the bathroom into a vibrant, immersive space—not just a pause, but a place where “confidence builds and personal rituals take shape.” Fans were invited to engage with the experience by posing with playful props such as loofahs and mirrors, capturing group photos and embracing joyful, shared moments.

To carry this spirit home, method also introduced limited-edition merchandise, including the ‘isla edition’ body wash and a waterproof speaker—offering consumers a way to celebrate cultural vibrancy and music-infused rituals beyond the venue..

Image Credit: method