Skylrk Candy Drop launches candy-hued streetwear. Justin Bieber’s new brand, Skylrk, debuted July 10 with a vibrant lineup of hoodies, tanks, beanies, slides, mules, and bubble-framed “Upside Down” sunglasses in playful shades like Fizz, Gum, and Super Blue. Hoodies range around $160, beanies at $40, slides $80, mules $180, and sunglasses top out at $200.

Designed by Finn Rush-Taylor and featuring creative input from Hailey Bieber, Skylrk marks Justin’s first solo fashion venture since parting ways with Drew House. The launch leaned on social media teasers and organic promotion rather than traditional marketing—Hailey even soft-launched a plush yellow hooded bathrobe on Instagram.

Selling out almost instantly, the collection blends whimsical color palettes with sculpted, oversized silhouettes—chunky mules, beanies, bubble lenses—striking a balance between comfort-focused streetwear and refined design. Skylrk solidifies Bieber’s evolution in fashion, offering fans a bold, curated aesthetic.

Image Credit: SKYLRK