SPOOGE is a skin-caring sun care brand that recently launched at Cosmoprof North America to introduce fun, dermatologist-developed, high-performance, vegan formulas to a new generation. Created to fill a gap in the sunscreen market, SPOOGE (short for “Shield People Optimally Outdoors Guard Everyone”) goes beyond basic UV defense to share feel-good formulas with benefits.

“We wanted to create sunscreen that feels like skincare—something people actually look forward to using,” said double board-certified dermatologist, Dr. Whitney Hovenic, one of the co-creators of SPOOGE, “Because sun protection shouldn’t feel clinical or boring.”

SPOOGE’s launch collection includes products like The OG for the face and body with Vitamin C, E, and aloe leaf juice, and a shimmering, illuminating mineral all-screen called Cheeky.