Aperol is elevating the ‘Aperol Spritz’ as the definitive seasonal cocktail, capturing the essence of summer through its vivid character and sociable spirit. As open-air festivals, patio gatherings, and sunset celebrations take center stage, the Aperol Spritz stands out not merely as a beverage, but as a ritual of connection and style.

Distinguished by its unmistakable “bright orange hue and delicately bittersweet flavor, Aperol is crafted from a closely guarded blend of herbs and roots—a recipe unchanged since its debut in 1919.” Rooted in Italian aperitivo tradition, it remains a symbol of shared enjoyment and effortless elegance.

Additionally, Aperol’s latest campaign places the Spritz at the heart of seasonal experiences, showcasing its role in modern social culture through cinematic visuals and narrative storytelling. Whether served before a show or enjoyed among friends at twilight, the Aperol Spritz reaffirms its place as a timeless emblem of summer’s most memorable moments.

Image Credit: Aperol