The product range was created by Overtime Elite (OTE) basketball player Taylen Kinney and boasts purified water in 12-ounce cans that are easy for consumers to crack open and enjoy as an alternative to sparkling water and beyond. The drinks are named after the 6 7 trend on social media and are thus expected to resonate with Gen Z consumers. The beverages are available in the Philadelphia and New York City markets.
Head of Marketing and Creative Partnerships at Gopuff Tyler Stewart spoke on 6 7 Water saying, “At Gopuff, we’ve seen how social trends can impact what our customers are craving. We’ve built a reputation as the go-to destination for discovering new, buzzworthy products at your fingertips. We’re excited to bring 6 7 Water, the latest trending product, straight to our customers’ doors.”
Image Credit: Gopuff
