Sephora’s new Get Beauty from People Who Get Beauty campaign introduced a new Delivered to Beauty activation in partnership with Lyft Media that delivered beauty consumers in select cities across the United States to free-standing Sephora locations. While Sephora is known for its speedy shipping, the beauty brand shook things up by “literally shipping people to Sephora stores” to connect them with in-store offerings and beauty experts.

Although there’s undeniable ease and convenience in online shopping, this experience recognizes that a high percentage of retail purchases still happen in-store, and people value in-person experiences.

With Lyft Media, select vehicles were custom-wrapped with Sephora branding, and beauty shoppers got Lyft ride credits ($20 off) to a participating store location. Upon arrival, shoppers could opt to receive a personalized skin scan, exclusive product sampling, plus a discount on orders over $50 at checkout.