Singaporean food-tech startup Prefer is known for its beanless alternative, and its new beanless coffee powder is positioned as a “coffee extender” to blend with coffee instead of replacing it entirely. Coffee drinkers are pained by rising coffee prices, and this bean-free soluble powder can be incorporated into brands’ instant coffee sachets, ready-to-drink beverages, flavor extracts, coffee concentrates and more to keep costs low without impacting flavor.

This bean-free coffee extender tackles a consumer pain point, helps to keep margins low and reduces climate impact, making for a winning product that will support the future of coffee. According to Prefer, the soluble beanless coffee powder is 50% cheaper than arabica on average, with an 85% lower carbon footprint, and demand is high for this innovative format.