Burger King Japan has launched its limited-time ‘Wild West Burgers’ lineup, offering a bold reinterpretation of its classic flame-grilled fare with flavors inspired by the American West. Announced on June 5, the collection brings smoky, hearty elements to the forefront of the brand’s menu.

Leading the lineup is the ‘Barbecue Rodeo,’ which features “a flame-grilled beef patty stacked with crispy onion rings, two slices of cheese, and a generous helping of Bull’s-Eye barbecue sauce.” The burger delivers a rich, sweet-smoky profile intended to evoke classic Western barbecue traditions.

Alongside it is the ‘Classic Rodeo,’ which mirrors the same core ingredients but replaces the barbecue sauce with ketchup and mustard, offering a more traditional flavor balance. Both options are priced equally and available for a limited time, underscoring Burger King Japan’s ongoing commitment to creatively reimagining global menu items with regional flair.

Image Credit: Burger King Japan