While chatbots can struggle to do more than answer basic questions and respond with nuance and emotional context,
smart, AI-powered shopping companions can offer tailored recommendations, real-time assistance, and personalized insights that elevate the shopping experience. AI shopping agent alby recently announced four new tools that help to assist a real, experienced in-store associate.

Product Advisor turns the product discovery process into a conversational exchange, guiding customers to meaningful recommendations beyond simple searches. Playbooks give brands the power to coach their AI agent with natural-language instructions. Context-Awareness helps AI agents remember what shoppers have already browsed, clicked, or searched during their session. Finally, the last new tool, Recommendations, goes beyond all-purpose suggestions with contextual recommendations that are timely, relevant and highly personalized.