The Summer I Turned Pretty



Peter Thomas Roth’s collaboration with Prime Video’s The Summer I Turned Pretty introduces a strategic marketing approach that combines pop culture relevance with accessible skincare solutions.

The partnership results in limited-edition travel sizes of Peter Thomas Roth’s 24K Gold and Cucumber De-Tox Hydra-Gel Eye Patches. These formulations cater to on-the-go consumers seeking quick, effective treatments for under-eye concerns. The partnership leverages the show’s youthful, summery aesthetic to position these products as essential for a refreshed, vacation-ready look.

The 24K Gold variant targets firmness and brightness with ingredients like hyaluronic acid, hydrolyzed collagen, and caffeine. The formulation addresses hydration, fine lines, and puffiness simultaneously. Meanwhile, the Cucumber De-Tox version focuses on soothing and depuffing with cucumber extract, aloe, and arnica. This is ideal for reducing dark circles and fatigue. ideal for reducing dark circles and fatigue.

Image Credit: Peter Thomas Roth



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