The ready-to-drink (RTD) market is continuing to expand and evolve as consumer preferences shift, which is seeing brands respond with new products like the El Rayo Tequila Tonic. The RTD puts the brand’s signature Plata Tequila in focus, which is mixed with tonic and a touch of grapefruit to make it an accessible way for consumers to enjoy tequila without having to opt for a bar-strength cocktail. The drink comes in 250ml slim cans, boasts a modest 7% ABV and is ready to be sipped out of the can or poured over ice.

Co-Founder Tom Bishop spoke on the El Rayo Tequila Tonic RTD saying, “We’ve always believed Tequila is better served long, and at El Rayo, we’ve spent years proving it. This launch is the natural evolution of our journey to inspire people to think and drink creatively – same great Tequila, same modern Mexico energy just easier to crack open. It’s the future of Tequila, in a can.”