Nike Football has just launched its new chapter with the breach into the Scary Good campaign. It is both bold and odd with horror inspirations that lean into a satirical language. The chaotic theme reimagined football as something that is more enticing to watch beyond being a sport itself.

The campaign centers around nine short films that are comprised of various television formats. This includes psychic hotlines, nostalgic cartoons, infomercials from past eras, and more. Two of the first episodes kicked off: Free Psychic Readings with Alexia, who is seen predicting her opponents’ downfall. Kyller Instint taps Kylian Mbappé as the star, stalking defenders as a ghostly striker like he is in a slasher movie.

Image Credit: Nike Football