L’Oréal Paris Beauty Genius has been introduced as a digital tool for helping consumers to leverage the power of artificial intelligence (AI) when it comes to their cosmetic needs. The digital tool will provide users with information on haircare, hair color, skincare, makeup, clinical studies and ingredients to help them make more informed choices about the products that will work for them. The tool also offers access to a catalog for specific product recommendations.

L’Oréal Paris Beauty Genius will provide personalized diagnostics to the user that are fine-tuned to their specific skin and skin tone thanks to the more than 150,000 dermatologist annotations it has been trained on. Users can also leverage virtual try-on features to help them try before they buy for better peace of mind.