Skala and Lola From Rio have merged to form one of Brazil’s largest hair care groups, driven by investment firm Advent International. The combined entity reaches 54% of Brazilian households with approximately 2 billion Brazilian reals turnover (360 million USD), distributing products across 80+ countries. Skala brings market dominance with 18% share of Brazil’s hair care cream market and presence in 76% of national retail outlets, achieving 30% annual growth over eight years.

Lola From Rio contributes vegan hair care pioneering expertise since 2011, with sixfold sales growth over past six years and expansion into body care and home care segments. The brands maintain independent operations with separate headquarters while sharing production facilities, distribution channels, and innovation investments for operational efficiency. Their strategic focus on curly hair products addresses an underserved market segment with specialized formulations and culturally relevant marketing approaches. International presence includes strong US market penetration, demonstrating global scalability of Brazilian beauty expertise in textured hair care.

Image Credit: Lola From Rio