Boots’ Modern Chemistry is a range that builds on the brand’s history as a chemist and shares skincare solutions based on insights from 17 million Advantage Card users—over 10 million of whom have shopped for skincare at Boots in the past 12 months.

This effective, data-driven skincare range includes staples like cleanser and moisturizer. In its research, Boots found that eight of its 10 top-selling skincare items in-store and online are cleansers, and the bestselling moisturisers all focus on repairing the skin barrier. Rivaling high-end cleansing balms, the Modern Chemistry Sea Buckthorn Oil / Vitamin E Cleansing Balm is packed with nourishing, moisturizing ingredients, and the Modern Chemistry Restore Moisturiser has a lightweight formula with Korean-inspired rice extract.

Across the lineup, Modern Chemistry products are priced between £4.50 and £15.