WYSE London Preloved has been launched by the fashion brand as a marketplace for supporting consumers who are either looking to mindfully purchase secondhand pieces or sell off items from their wardrobe.

The marketplace is built around the principles of mindful consumption and market circularity, and will see sellers receiving 110% of the sale value in the form of credit from WYSE London. This will enable consumers to rebuild their wardrobe in a guilt-free manner. The platform is powered by Continue technology to accommodate a seamless experience for new and existing customers alike.

Co-Founder of Continue Lydia Hartley commented on the WYSE London Preloved platform saying, “We are delighted to partner with the wonderful team at WYSE to launch resale as the latest addition to the ‘World of Wyse’. This new service brings customers closer to the brand – and each other – by enabling them to trade, connect, and engage through a fresh lens. It’s a step forward in extending the lifecycle of WYSE pieces, building community, and doing good for the planet.”