The end is in sight for Freevee as Amazon announces shutdown date

Summary

Amazon’s FAST service called Amazon Freevee FAST will officially shut down in August 2025.
Freevee’s content has been moved to Prime Video, accessible under a new “Watch for Free” category without a Prime subscription.
Amazon aims to streamline user experience by merging its FAST service content with its Prime Video app.

FAST (free ad-supported TV) services have gained significant popularity in the US, with platforms such as The Roku Channel, Pluto TV, and Tubi emerging as top competitors in the space.

Major tech companies have also ventured into providing FAST services. In 2023, Google TV introduced its FAST channels, later rebranded as Freeplay. Samsung offers Samsung TV Plus, while Amazon’s service, initially known as IMDb TV, was renamed Amazon Freevee in 2022.

However, Amazon announced last year that it was shutting down Freevee to shift its entire focus to building Prime Video. But it didn’t specify exactly when Freevee would shut down. Now, Amazon has finally confirmed that Freevee will shut down this August, less than a month away.

This news was shared by Amazon through the latest Freevee app update (via AFTV News). Amazon states users can “Continue watching your favorite Freevee Originals and our library of hit movies, shows, and live TV on Prime Video for free, no subscription needed.”

notable shows: Jury Duty, Bosch: Legacy, Judy Justice, Lost, The X-Files
notable movies: Sing 2, EXmas, Stillwater, Old, Last Night in Soho
Premium Subscription: No
Originals: Yes

Amazon Freevee is shutting down in August 2025.

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All of Freevee’s content is now on Prime Video

Prime Video has a new “Watch for Free” category available alongside all its paid content

Prime Video on living room TV. — Amazon / Pocket-lint

Amazon / Pocket-lint

Although the Freevee app will no longer be accessible after August, none of its content will be lost. Last year, Amazon added all of Freevee’s content to Prime Video, allowing users to continue watching it for free. This includes Freevee Originals and its library of free movies and TV shows.

While Prime Video typically requires an Amazon Prime subscription to access most content, Freevee’s shows and movies on Prime Video can be watched for free with ads, without a subscription. Freevee content appears on Prime Video under the “Watch for Free” category on both the app and website.

Amazon clearly hopes this change will encourage Freevee users to consider signing up for a Prime membership, if they haven’t already.

In the app notice sent to Freevee users, Amazon states, “Prime Video is the new exclusive home for Freevee TV shows, movies, and Live TV.” In 2024, Amazon announced it would shut down Freevee in 2025, citing the decision to “phase out Freevee branding” as a way to “deliver a simpler viewing experience for customers.”

If you have the Freevee app on your smartphone or TV, you can continue using it through July, but it will stop working in August. If you haven’t tried Prime Video before, you can download it for free from your TV’s app store or from the App Store and Google Play Store on your mobile device.

From a business standpoint, Amazon’s decision to phase out Freevee and transfer its content to Prime Video makes sense. Any Freevee user who wants to keep watching free shows or movies now needs to browse Prime Video, which offers a wide selection of paid content through its Prime membership and additional paid channels. Amazon clearly hopes this change will encourage Freevee users to consider signing up for a Prime membership, if they haven’t already.