Just A Crumb is giving bakery leftovers a delicious second life with the launch of its new chocolate cookies crafted from cake off-cuts and edges collected from local Australian bakeries. In a bold move toward sustainability, the brand transforms what would typically go to waste into a sweet, indulgent treat, demonstrating that reducing food waste can be both impactful and tasty.

The new offering, dubbed Hedgehog Slices, features a rich, chocolatey base layered with frosting and finished with a cheerful scatter of colourful sprinkles. With their crumbly texture and nostalgic flavour, these slices deliver a satisfying bite that blends creativity, conscience, and comfort in every square.

By turning discarded cake scraps into something crave-worthy, Just A Crumb is not only championing waste reduction but also inviting consumers to snack with purpose.

Image Credit: Just a Crumb