Studies reveal a severe protein deficiency in India, indicating the need for convenient protein sources like Prot Block that can be worked into daily meals without outright appearing as an alternative or plant-based meat substitute. “Reinventing the wheel with any soy-derived texture doesn’t compel consumers enough to look over the likes of tofu and tempeh, and soy granules, chunks or chaap,” said co-founder Varun Gadodia. In fact, the Prot Block isn’t meant to rival products like traditional paneer or tofu, but exist as an option in vegetarian protein textures.

This versatile, lactose-free protein block boasts 15 grams of protein per 100 grams from pea protein and pea protein isolate. Additionally, the block features wheat fibre and spices, and is available in plain and tandoori flavors.