Fans go wild for anything linked to their favorite celebrities, as seen in the high demand for personal items and memorabilia that quickly sell for top dollar at auctions, and Liquid Death tapped into the phenomenon to launch Infinitely Recyclable Ozzy cans—a capsule of just 10 iced tea cans infused with Ozzy Osbourne’s DNA. The crushed, signed, pre-sipped cans of Liquid Death are preserved in protective capsules, each marked with an “official DNA sample” label.
As to be expected, the Infinitely Recyclable Ozzy cans sold out quickly, but fans can still purchase the same Liquid Death iced tea flavors Ozzy Ozbourne sipped—like Rest In Peach, Sweet Reaper, and Dead Billionaire—minus the DNA, of course. A portion of the proceeds from the iced teas, packaged in infinitely recyclable aluminum cans, are donated to fight plastic pollution.