The Spot the Stag campaign features high-end culinary collaborations with renowned restaurants like Toronto’s GEORGE Restaurant and Vancouver’s Le Crocodile, where guests enjoyed meticulously crafted tasting menus paired with premium Glenfiddich expressions ranging from 12 to 23 years old. These intimate dining events showcased the whisky’s versatility alongside dishes from celebrated chefs Lorenzo Loseto and Rob Feenie, who tailored their French-inspired cuisine to complement Glenfiddich’s complex flavor profiles.
Beyond the luxury dining experiences, the Spot the Stag program includes accessible consumer engagements like in-store tastings at LCBO locations. Glenfiddich has also implemented a strategic loyalty program that offers bonus Aeroplan points on select premium bottle purchases through June.
Image Credit: Glenfiddich