OLLY, known for its best-selling vitamins and supplements, is venturing into personal care with OLLY Mood + Skin, a new brand delivering science-backed self-care solutions. This launch introduces body washes, body scrubs, and body serums that support the skin barrier and deliver a boost with data-driven, mood-enhancing fragrances. According to the brand, “The Research & Development team conducted tests using EEGs to measure brain activity while sniffing the collection’s scents. For example, the fragrance for BRIGHT, was shown to boost beta and gamma activity, making the participants feel more upbeat while the fragrance for CALM, was shown to boost alpha brain waves that cue relaxation, helping the participants feel more grounded.”

Features scents include energizing citrus fruits, refreshing eucalyptus-amber fusions, and a jasmine and bergamot pairing to inspire unwinding.