LiQure has established an innovative presence in the festival beverage market through its groundbreaking inclusion in the Taste of Randolph Street festival’s official bar menu. The company’s alcohol recovery gummies, which are formulated with DHM (dihydromyricetin), electrolytes, and herbal ingredients, were featured in a dedicated ‘Recovery’ category alongside traditional alcoholic offerings. This marks the first time such products have been integrated directly into festival bar menu service.

LiQure’s strategic placement introduces a new wellness dimension to large-scale public events, providing attendees with a scientifically formulated option to mitigate alcohol’s effects while maintaining social participation. The chewable format offers practical advantages over liquid alternatives, with each pouch containing two servings for extended use.

Following this successful debut, LiQure plans to expand its festival presence to other major venues including Soldier Field.

Image Credit: LiQure