3D billboards take center stage in Canva’s newest out-of-home (OOH) campaign, designed to captivate passersby with bold, visually striking executions that bring the brand’s design tools to life. Installed at London’s Waterloo Station, the campaign turns static advertising into dynamic, real-world storytelling that both surprises and informs.

At London’s Waterloo Station, the billboards feature bold executions such as a Canva logo breaking out of its frame, referencing the familiar request to “make the logo bigger,” and another compressing landscape content into a portrait layout to showcase the ‘Magic Resize’ tool. Other highlights include a ‘3D Forest’ e-bike, symbolizing drag-and-drop functionality, and a billboard styled like a whiteboard, cleverly referencing the background remover tool.

Created with Stink Studios, the campaign combines vibrant visuals with practical messaging. Supported by digital placements on YouTube and LinkedIn, it reinforces Canva’s growing presence in the UK’s creative landscape.

Image Credit: Canva / Marketing-Interactive