Flipz Strawberry Cheesecake pretzels have been announced by pladis UK as the latest flavor of the brand’s signature covered pretzel snack that’s perfect for summertime snacking. The limited-edition snack starts off with crispy pretzels that are covered in with a strawberry cheesecake-flavored coating that will speak to consumers who have a penchant for sweet, savory snacking experiences. The snack is headed to retailers in 90-gram sharing pouches and in an 80-gram price-marked pack now with additional retailers receiving stock through July.

Brand Manager at pladis UK&I Char Wilkinson spoke on the Flipz Strawberry Cheesecake pretzels saying, “This launch builds on the success of our other limited edition Flipz trending flavours, where consumers are currently enjoying nostalgic flavours such as strawberry cheesecakes.”